Why Crescent University Mass Communication Leads 

Every parent or prospective student has a reason for choosing a course of study and institution offering the programme. One of such reasons is performance of products, after graduation, in postgraduate studies, employment and entrepreneurship. Crescent University Mass Comm satisfies these three variables.

The slogan “our first class is world class” came about when an alumna, Dr Rafiat Gawat Raji, a first class product of Crescent Mass Comm went to Robert Gordon University, Aberdeen, Scotland, to replicate the feat at her Master’s programme.Soon after that, other alumni from other departments of Crescent University followed suit in their further studies in Europe, American and Asian universities. This is a topic for another day.

It is gratifying that numerous Crescent University Mass Comm products have since occupied top positions in the industry. The current national Public Relations Officer of the Nigerian Customs Service, Aliyu Maiwada, Head of Corporate Communications of Keystone Bank, Rasheed Bolarinwa, Owners of Platform Times, Platform Africa, NewsHub, The Business Package and several others are all products of Crescent University Mass Communication.

This department has also proudly produced two distinguished editorial staffers for the British Broadcasting Corporation(BBC). Adedeji Ajayi and Abayomi Adisa were Deployments Editor and Senior Journalists, making their Alma Matter, Crescent University proud.

Unlike many Departments of Mass Communication in Nigeria which lay more emphasis of media theories and even set their examination questions as objectives, Crescent University Mass Communication

majorly bases its training on practical, hands on tutoring of students. This is evident as lecturers blend their their teaching with industry experience.It also reflects in the manner with which examination questions are set-an industry related approach.

Remarkably, Crescent University Department of Mass Communication recorded arguably one of the highest National Universities Commission’s accreditation scores three consecutive times, scoring 90% in 2012, 93.5% in 2018 and 92% in 2023.No department of mass communication in any Nigerian university, arguably, has this hat trick of 90% score by the regulatory body.

It is also on record that Crescent University Mass Comm. trains students in specialist journalism in which over a dozen of specialized newspapers and magazines are produced every session by students for their practical training in news writing, news editing, headline casting, proofreading, opinion writing,advert copy writing, editorial writing, caption writing and page planning. The students’ training print production includes: Image Frontier, Newsmakers, OnStage, Airwaves, FoodSecurity, Health Matters, Agro Insight and many more.

These are in addition to teaching and mentoring in Digital Broadcasting, Digital Public Relations plus Advertising, Artificial Intelligence and Film and Cinematography.

*Katib, a Principal Assistant Registrar in charge of Public Relations write from Crescent University, Abeokuta. [email protected]