I didn’t quit media; I expanded into real estate – Alefia

Alefia Friday James, publisher of Naija News Today, has shed more light on his entry into the real estate sector, clarifying that his widely known title, Asiwaju of Abuja Real Estate, is a nickname that reflects his growing influence in the industry rather than a formal designation.

In an interview, Alefia revealed that he is now actively working with Standard Rank Properties Limited, a move he described as a calculated step toward helping Nigerians access credible property investment opportunities.

“I didn’t leave media. I only expanded my scope,” he said. “Publishing Naija News Today remains a core part of what I do, but real estate gives me a practical way to help people build wealth.”

According to him, the decision to venture into real estate came after years of observing how property ownership continues to transform lives, especially in Abuja’s rapidly developing districts.

“I’ve seen people’s lives change through land investment. I realized I could do more than report success stories—I could help create them,” Alefia stated.

Speaking on his nickname, Asiwaju of Abuja Real Estate, he explained that it emerged organically from his growing presence and bold approach to property marketing in the Federal Capital Territory.

“It’s not a title I gave myself officially. It’s a name people started calling me because of how visible and consistent I’ve been in the space,” he said.

Alefia also emphasized that his partnership with Standard Rank Properties Limited is built on shared values of transparency, client satisfaction, and long-term investment growth.

“In this industry, trust is everything. That’s why I aligned with a company that prioritizes integrity and delivers on its promises,” he noted.

He further highlighted that his background in media gives him a unique edge in communicating investment opportunities clearly and building confidence among prospective clients.

As he continues to balance both careers, Alefia Friday James reaffirmed his commitment to informing the public through journalism while also guiding them toward financially rewarding decisions in real estate.

“My mission now is simple: inform people and empower them. Media helps me do the first, real estate helps me achieve the second,” he said.