Further revelations expose $100m behind Israel’s frantic bid to win back US opinion

Further revelations have emerged about the millions fuelling Israel’s frantic battle to win back US public opinion. They follow reports that Israeli officials were furious after a multimillion-dollar influence campaign failed to halt the collapse in support for Israel among young American conservatives.

According to an investigation by Haaretz, Israel has committed roughly $100 million to overseas campaigns aimed at improving its image and shaping perceptions of its genocide in Gaza and war on Iran since 7 October 2023.

The report uncovered government procurement documents and filings submitted under the US Foreign Agents Registration Act (FARA) which reveal an extensive network of digital advertising campaigns, public relations firms, influencers and civil society organisations. Despite the unprecedented investment, polling shows that Israel’s standing among Americans has continued to deteriorate.  

The largest documented commitment was a 174-million-shekel campaign, equivalent to approximately $52 million, managed by Israel’s Government Advertising Agency. The operation began during the 12-day war with Iran in June 2025 and continued until December.

The revelations provide new detail to earlier reporting that Israel has flooded American phones with AI-generated messages while creating websites, articles and other online content intended to influence the information produced by chatbots such as ChatGPT and Claude.

READ: Israel floods US phones with AI messages in campaign to manipulate public opinion⁠

The Haaretz report uncovered a second influence channel operating through American advertising, lobbying and public relations companies whose activities appear in FARA filings.

Israel retained multinational advertising and public relations company Havas, which employed several subcontractors. At the centre of the operation is a company owned by Brad Parscale, the digital consultant who managed Donald Trump’s election campaigns.

Payments for activities described as “digital advertising” reportedly tripled to $4.5 million a month in 2026. The contract is said to be worth $31.5 million between April and October, bringing the total value of the agreement to $40.5 million since September 2025.

Financial disclosures show that Israel had already transferred $15 million through six payments by the end of March. Parscale’s company then spent approximately $13 million on American subcontractors.

Earlier reports revealed growing frustration among Israeli officials over the campaign’s failure to reverse declining support, despite millions of dollars being directed towards conservative American audiences.⁠

Israel has signed several additional agreements as part of the influence operation. These include a contract worth nearly $1 million with New York creative agency Piro for a “digital storytelling” project.

A separate campaign targeting evangelical Christian audiences has received approximately $3.3 million and could eventually be worth $4 million. Israel has also made payments to law firms and public relations companies in Washington.

READ: Israel to spend $730m on propaganda as global image collapses over Gaza genocide