From Haajsilver to PrivateEstate97: The Evolution of Ajani Hazan Babatunde

Ajani Hazan Babatunde, widely known by the names Haajsilver and Sirhazanaddicto, is a Nigerian entrepreneur, digital strategist, and founder whose career has been shaped by innovation, branding, and a commitment to building businesses with long-term impact.

For years, Ajani built his reputation under the name Haajsilver, establishing himself in digital marketing by helping brands, creators, and businesses grow through strategy, creative campaigns, and digital innovation. As his fashion venture gained recognition, many also came to know him as Sirhazanaddicto – a name inspired by his luxury streetwear brand, AdDiCtO.

He is the founder of AdDiCtO, a premium streetwear brand focused on craftsmanship, quality, and contemporary design. He also founded Digitizers, which began as a digital marketing company and is now transitioning into a financial technology company. With the upcoming launch of the Digitizers app, the company aims to deliver accessible digital financial services while helping shape the future of fintech.

Now, Ajani is entering a new chapter under the identity PrivateEstate97—a name that represents a broader vision centered on legacy, purpose, and long-term impact.

As part of this transition, he is also establishing the 97 Foundation, a charitable initiative that will begin its work in Nigeria before expanding across Africa. The foundation’s mission is to improve lives by supporting access to education, assisting with medical expenses, empowering entrepreneurs, creating employment opportunities, and providing meaningful support to underserved communities.

For Ajani, entrepreneurship has always been about more than building successful companies. It is about creating opportunities, inspiring the next generation, and using business as a platform for positive social change.

The journey from Haajsilver, to Sirhazanaddicto, and now to PrivateEstate97 reflects not just a change in identity, but the evolution of an entrepreneur with an expanding vision. Through Digitizers, AdDiCtO, and the 97 Foundation, Ajani Hazan Babatunde continues to build a legacy defined by innovation, purpose, and a commitment to making a lasting impact across Nigeria and, ultimately, Africa.