Chicken Republic unveils smokier Jollof in major menu upgrade

Chicken Republic has introduced an enhanced version of its popular Smokey Jollof rice, reaffirming its commitment to delivering superior taste, quality and customer satisfaction through continuous menu innovation.

The improved recipe, now available across all Chicken Republic outlets nationwide, is designed to offer a richer smoky flavour, greater consistency and a more satisfying dining experience while preserving the distinctive taste that has made the dish a customer favourite.

According to the company, the launch reflects its customer-first philosophy and ongoing efforts to refine its menu in response to changing consumer preferences and feedback.

The enhanced Smokey Jollof also reinforces the brand’s promise of serving meals that are “Cooked to Hit Different.”

Speaking on the product upgrade, the Marketing Manager of Food Concepts Plc, Olumide Aniyikaiye, said the new recipe demonstrates the company’s dedication to constantly improving the dining experience for its customers.

“At Chicken Republic, our customers are at the heart of every decision we make. We are constantly listening, learning and looking for ways to improve the experience we deliver,” Aniyikaiye said.

“The improved Smokey Jollof is a reflection of that commitment. We’ve refined the recipe to deliver an even richer, smokier and more enjoyable taste experience while maintaining the flavour profile our customers know and love. It is another example of our commitment to serving meals that are Cooked to Hit Different.”

He noted that the company routinely reviews customer feedback, dining trends and product performance to ensure its offerings continue to meet the highest standards of quality and value.

Aniyikaiye added that the latest enhancement is not intended to reinvent one of the brand’s most popular meals but to make it even better.

“Great brands evolve with their consumers. This update is not about changing what people love, but about making it even better. We are confident that customers will enjoy the improved recipe and appreciate the attention we continue to invest in delivering quality meals every day,” he said.

The introduction of the enhanced Smokey Jollof forms part of Chicken Republic’s broader strategy to continuously raise the bar in Nigeria’s quick-service restaurant industry through product innovation, consistent quality and an improved customer experience.

Customers can now enjoy the upgraded Smokey Jollof at Chicken Republic restaurants nationwide.